Define, evaluate, and launch AI products you can stand behind.

We bring structure, rigour and clarity to AI decisions at critical moments - before investment, before release and after deployment.

About The Interstice

The Interstice is an independent advisory practice working at the intersection of machine learning research, product evaluation and strategic decision-making.

The Interstice helps organisations close the critical gaps between technical capability and real-world value in AI systems.

An interstice is the space between things - the small but critical gaps where systems connect and outcomes are often determined. More broadly, it describes the points where different disciplines, ideas or stages of a process meet. In AI development, these gaps often sit between model performance, product design and outcomes.

We work with teams developing or developing AI systems to define what success should look like and how it will be measured. We also help establish the evidence needed to support product, investment and deployment decisions.

This keeps AI initiatives focused on outcomes that genuinely matter - improving customer experience, reducing cost or risk, generating revenue or enabling entirely new capabilities.

We also help teams understand how their systems perform in practice: what they do well, where they struggle and why. This evidence is often critical for securing trust, funding and adoption.

We work with:

  • Early-stage AI startups preparing for release or fundraising
  • Scale-ups needing structured evaluation before expansion
  • Organisations in regulated sectors deploying AI into high-stakes workflows
  • Leadership teams making significant AI investment decisions

Expertise

Dr Lara Johnson

Dr Lara Johnson

Director, The Interstice

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Dr Lara Johnson brings over fifteen years at the intersection of AI research, product evaluation, and strategic consulting. Trained across the humanities, psychology, and machine learning at Oxford and the University of Edinburgh (PhD), she combines rigorous technical analysis with clear communication and commercial awareness.

Research

AI & Health Data Science

PhD research linking 3.5 million patient records across GP, hospital, prescribing, and mortality data to model risk — work that demands precision in data definitions, assumptions, and the limits of what models can reliably show.

Industry

AI Products & Start-ups

Hands-on experience evaluating AI products in fast-moving commercial environments — including LegalTech, where she designed evaluation protocols for language models processing legal documents, measuring accuracy, recall, and citation reliability alongside domain experts.

Consulting

Evaluation & Strategy

A decade in consulting, building measurement frameworks and assessing portfolios up to £1.3bn across multiple countries and delivery partners — separating activity from outcomes and testing whether the evidence supports the claims.

Core Expertise

Methods

  • AI Product Evaluation & Benchmarking
  • Measurement Framework Design
  • Statistical Machine Learning & Risk Modelling
  • Data Linkage & Health Data Science

Capabilities

  • Large Language Models & Generative AI
  • AI Transparency & Accountability
  • Technical Due Diligence & Assurance
  • Board-Ready Reporting & Communication

Sectors

  • Healthcare & Life Sciences
  • LegalTech & Professional Services
  • Regulated & High-Trust Industries
  • Education

Audiences

  • AI Startups — Seed to Series A
  • Enterprise SaaS & B2B
  • Leadership & Board Advisory
  • Investors & Due Diligence

Services

Successful AI initiatives require clarity of purpose, early validation and alignment between technical ambition and commercial reality.

We advise organisations at key decision points in their AI journey — before investment, before release, and after deployment — helping ensure initiatives are well-framed, well-evidenced, and positioned for long-term success.

All engagements are tailored to organisational stage and product maturity. Outputs are designed for both:

Senior leaders and boards: concise, decision-focused summaries

Product and technical teams: detailed, practical documentation and implementation guidance

Before You Invest

AI Opportunity Definition & Business Case

For: Organisations exploring AI adoption

AI initiatives deliver the greatest value when anchored to clearly defined use cases and measurable objectives.

We help leadership teams turn ambitions to use AI into focused initiatives, identifying where AI can improve performance, reduce cost, create new offerings and strengthen competitive advantage.

This includes:

  • Isolating high-impact use cases
  • Assessing data readiness
  • Clarifying workflows, systems and accountability
  • Modelling expected costs, benefits and risks
  • Comparing build and buy decisions
  • Defining success criteria

Outcomes

  • Clear investment decisions
  • Reduced execution risk through early diligence
  • Alignment between technical and commercial leadership
  • A focused AI roadmap

Before You Release

AI Evaluation and Readiness

For: AI startups from seed to series A, especially in regulated or high-trust sectors

Strong demos generate interest. Rigorous evidence builds the confidence investors and enterprise buyers need to fund and adopt early-stage AI systems.

We bring a research-level approach to product evaluation, helping teams define and demonstrate value in ways that resonate with investors and buyers.

This includes:

  • Defining measurable success criteria aligned to user and business outcomes
  • Identifying the metrics that matter for your specific use case
  • Designing structured evaluation protocols to assess reliability and stability
  • Testing edge cases and failure modes before they become live issues
  • Benchmarking against human performance and competitor systems
  • Translating technical results into visualisations and structured reports

Outcomes

  • A rigorous, scalable evaluation framework
  • Defined performance standards
  • Articulation of strengths, limitations and differentiation
  • Evidence-based proof of product value

After You Deploy

AI Impact and ROI Review

For: Scale-ups and enterprises with AI already in production

Sustained AI value depends on understanding its business impact and refining it over time.

We conduct structured reviews to understand whether AI systems are delivering the commercial and operational value originally intended, and how they can be strengthened.

This includes:

  • Assessing actual adoption in comparison to assumed usage
  • Evaluating alignment between model performance and business KPIs
  • Reviewing total cost of ownership
  • Identifying opportunities for optimisation, refinement or reprioritisation
  • Highlighting risks or dependencies before they escalate

Outcomes

  • Visibility of where measurable value is being created
  • Recommendations for AI product growth and refinement
  • Structured input for board-level reporting and capital allocation
  • A strengthened basis for continued AI investment

AI Transparency and Accountability Advisory

For: Regulated businesses, consumer AI products, enterprise SaaS

AI systems are complex, multi-component systems combining data pipelines, models, retrieval layers, business rules, and human oversight. As scrutiny increases from regulators, enterprise buyers and customers, organisations benefit from being able to explain how their systems work.

We help organisations design transparency frameworks that reflect how their AI-enabled products function.

This includes:

  • Mapping data flows, model components, orchestration logic and human oversight
  • Documenting system capabilities, limitations, and safeguards
  • Aligning documentation with evaluation, monitoring, and governance practices
  • Designing traceability structures to support auditability and accountability
  • Creating accessible explanations of how recommendations or predictions are generated

Outcomes

  • A responsible AI narrative grounded in evidence
  • Stronger enterprise buyer confidence
  • Reduced regulatory and reputation risk
  • Clear internal and external documentation

This work supports both internal governance and external transparency for customers — without exposing proprietary detail.

Get in Touch

If you’re approaching an AI investment decision, preparing a product for release, or need an independent view on what’s already in production — we should talk. Engagements are scoped to your stage, your sector, and the decisions you need to make.

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Based in London, available for remote and onsite work across the UK and internationally.